Only 100 Spots Available - Apply Today!
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Help Your Dog Thrive for Years to Come

Join a personalized health study focused on extending your dog's healthy, active years—and help unlock longer, healthier lives for all dogs.

About the study

We’re launching a 3-month health study to evaluate how nutrition and data-driven insights can improve a dog’s healthspan today—and contribute to science that supports all dogs tomorrow.

By participating, you’ll get personalized insights into your dog’s genetic make-up, gut health, and behavior while also helping researchers better understand the impact of nutrition on longevity.

A Free Personalized Health Toolkit for Your Dog

Get over $1,000 in premium products to support and track your dog’s health during the study.
You only pay a $99 refundable deposit (returned in full when you complete the trial). This helps us avoid dropouts—because your dog’s health deserves follow-through.

Want to Join the Study?

We’re looking for 100 dogs to take part in this special health study—and spots are filling fast. Enrollment closes June 30.

To participate, your dog should:

Here's How it Works

About POP and our Partners 

We’re a research-driven pet health company on a mission to help dogs live longer, healthier lives. Our first product, POP-Topper, combines clinically studied superfoods into one easy daily supplement. No fluff. Just what works.
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POP

IPL is a U.S.-based diagnostics lab specializing in advanced, at-home testing. Their Gut Health Panel gives you real answers—fast—about what’s happening inside your dog’s digestive and immune systems.
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Innovative Pet Lab

The most trusted name in dog DNA testing, Embark helps pet parents understand their dog’s breed mix, genetic traits, and potential health risks—enabling more personalized care.
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Embark Veterinary

Tractive’s GPS + activity tracker gives you a real-time look at your dog’s daily movement, rest, and patterns—making it easier to spot shifts in energy and behavior over time.

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Tractive

Only 100 Spots Available. Apply Before June 30.

We’re limiting this trial to just 100 committed pet parents. Why? Because we’re offering over $9 in product and support—free.

We want thoughtful, consistent participants who are excited to help shape the future of pet health.

If that’s you, don’t wait. The trial starts in July, and enrollment closes June 30, or sooner, if spots fill.

Only 100 Spots Available. 
Apply Before June 30.

We’re limiting this trial to just 100 committed pet parents. Why? Because we’re offering over $9 in product and support—free.

We want thoughtful, consistent participants who are excited to help shape the future of pet health.

If that’s you, don’t wait. The trial starts in July, and enrollment closes June 30 (or sooner, if spots fill).

FAQs

Is there any cost to join?

We ask for a $99 refundable deposit to reduce dropouts. Once you complete the study, we return it in full.

How long is the the study?

The set-up period will take 1-2 weeks and the trial itself will run for three months from your start date. You’ll receive reminders and support along the way.

Can I join if my dog is already on supplements or medication?

Unfortunately, not for this study. We’re looking for dogs with no current supplement or medication use to ensure clear results.

How are the test results used?

We use your dog’s test results to track changes in their health throughout the study and generate a personalized health report for you at the end. These results also help our research team understand how different dogs respond to POP-Topper—informing future improvements in canine nutrition and personalized care.

What should I do if my dog doesn’t like the taste of POP-Topper?

Our Pop-Topper formulas were also developed with flavor in mind. We have leveraged the natural flavors of the superfood ingredients to ensure a delicious taste that even picky eaters will love. However, if your dog won't eat POP-Topper after being accepted into the study, we will un-enroll your dog and issue you a full refund.

What if I change my mind?

You’re free to exit anytime. However, the refund and health summary are only provided upon study completion. There are, however, some exceptions in which we will issue you a  refund.

Will this help my dog right now?

Yes. POP-Topper is designed to support immunity and gut health with clean, superfood ingredients that are clinically proven to reduce inflammation and promote healthspan.
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Food HQ, 21 Dairy Farm Road, Massey University, Turitea 4440, New Zealand
* These statements have not been evaluated by the Food 
and Drug Administration. These products are not intended to diagnose or cure any disease.

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